Skol Beats / 2018
With Carolina Velloso and Ricardo Scarpa
Smart Beats is a smart speaker coded to make your nights better. The bottle knows the best places to go, calls the cab, orders beer and snacks for your house party, tells you when the booze is cold, knows pick-up lines and plays music out loud.
If you are affraid of the future, with machines taking over the world, think twice.
Maybe it's not that bad.
Smart Beats is a Skol Beats speaking bottle. So, to launch it, nothing more fair than to let it speak all over the Internet through a series of thousands of videos. In the beginning, it just interacted with those who posted something about the launch, but afterwards we created the hashtag #DizAiSmartBeats and the Smart Beats started answering the dilemmas in its customers' lives.
A successful case that literally generated conversation on the Internet.
CCSP bronze in promo and direct category
CCSP in book in digital and social category