I’m a designer and art director living and working in São Paulo for the past eight years. I won some awards here and there, but what really matters is that I recently developed a passion for plants, and, because of my pets, I’ve been doing an extensive research on toxic and non toxic species for cats and doggos. Sadly, many exquisite ones are toxic, but don’t worry, soon I’ll post here the most beautiful non toxic plants to make your home charming and your pets safe. And please, if you have any recommendations, don’t be shy and send me an e-mail, SMS, WhatsApp or smoke signal. Let’s help each other make our homes greener.
The personal assistant for what really matters: the nightlife.
Skol Beats / 2018
With Carolina Velloso and Ricardo Scarpa
Smart Beats is a smart speaker coded to make your nights better. The bottle knows the best places to go, calls the cab, orders beer and snacks for your house party, tells you when the booze is cold, knows pick-up lines and plays music out loud.
If you are affraid of the future, with machines taking over the world, think twice. Maybe it's not that bad.
case study
Smart Beats is a Skol Beats speaking bottle. So, to launch it, nothing more fair than to let it speak all over the Internet through a series of thousands of videos. In the beginning, it just interacted with those who posted something about the launch, but afterwards we created the hashtag #DizAiSmartBeats and the Smart Beats started answering the dilemmas in its customers' lives.
A successful case that literally generated conversation on the Internet.
Recognitions CCSP bronze in promo and direct category CCSP in book in digital and social category